Not only can Western Window Systems creative director Jeff Kesar think outside the box, he can design it, too – as well as everything inside.
“We needed a marketing tool that would have a huge impact on production builders,” says COO Scott Gates. “So we came up with this box idea, which was completely new territory for us. Jeff just ran with it – he liked the challenge.”
Consisting of a tablet uploaded with a Volume Program slide show and mini website, magazines sponsored by Western Window Systems, and a how-to card arranged in a high-quality branded box, the project, designed to be distributed to production builders at targeted events, took months to complete. Kesar, who started with the company in 2012, designed and oversaw each element, even managing the packing and shipping portions of the process.
“Because the project was totally new to us, there were a lot of snags and re-dos,” says Gates. “Jeff worked with other members of the team to get results and helped keep the project on track.”
When the boxes finally made their debut, the feedback was overwhelming.
“They were a huge hit,” says vice president of production builder sales Chet Willis. “They look amazing and they’re a great tool to educate builders about us on their own time. They were the talk of the show.”
Congratulations to Jeff Kesar, Western Window Systems’ manager of the quarter, September 2014.
Learn more about Jeff Kesar by reading his Q&A below:
Where did you grow up?
Las Vegas, Nevada.
Do you have any pets?
Yes, two dogs named Yena and Bodiddles.
Do you play any sports?
Only if you consider darts, 12-ounce curls, and couch surfing sports.
What is your favorite hobby?
Riding quads in the dunes and camping and fishing with my girl.
Who do you look up to/admire?
People with smiles on their faces and happiness in their ways.
What is your favorite quote?
“It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like ‘What about lunch?’” ― A.A. Milne, Winnie-the-Pooh
Where do you like to vacation?
Dunes, Northern Arizona, California, Oregon, Hawaii, Costa Rica, Ireland, Mexico, and my house.
What is your favorite sport and/or team?
What’s your favorite food?
Filet with bernaise sauce, lobster tail, loaded baked potato, asparagus, and Mexican food.
What’s your favorite movie?
One Flew Over the Cuckoo’s Nest.
What’s your favorite thing about working at Western?
The ice machine upstairs and the people that work here – an amazing group.